We all speak marketing

May 28th, 2010

Marketing. It’s where I work at writeonglass.com. It’s where people hang out with wall balls and develop interactive events. It’s an area enclosed by a few walls and managed by a few people.

Or is it?

Yes, we have fun toys and develop interactive campaigns, but every word, image, or color that is published is marketing. The words here, the headers, the footers, the posts, the titles, and everything else that’s built into a product is a part of your marketing. Once it is published, and viewable by the world, your users will have another brand element to consider which helps them make a decision.

Make It Work, For You

February 4th, 2010

I’m a big fan of Project Runway, the reality TV show where fashion designers create a new look and fashion piece every week with a limited amount of time and materials. I admit that I’m not a fashionista like the show’s host, Heidi Klum, but I do have ‘girly girl’ tendencies like an insane love for accessories and shoes. However, I’d like to think that my girlish ways aren’t the only things that contribute to my obsession with the show. I consider myself a fan because I enjoy watching the creative process each designer goes through. To witness the inspiration behind an idea and then watch it evolve and come to life is intriguing.

How a fish became a girl...

January 26th, 2010

Taking risks is scary. Every day, we analyze costs, risks, time, potential success, and a host of other variables, to balance the analytical and the creative. But, every once and a while, you see things that seem so insane, you’re not sure how they got past the number crunchers and risk analysts.

For me, that’s the movie Ponyo.

Towers of ‘Babble’: a Tale of International Marketing Mishaps

December 10th, 2009

In today’s day and age, where advances in technology seem to be growing at an exponential rate and the force of globalization is at no foreseeable slow-down—we have collectively been introduced to a new socio-cultural and economic paradigm in which our interaction with other cultures and languages has become a part of our daily lives.

Border Stylo and the Con of 2009

July 31st, 2009

Being a tech company, we like to think we’re good at “geeking out”, so who better to hook up with Glass Swag than our fellow geeks down at San Diego Comic Con. On Thursday, we made the trek down to the whale’s ______ with t-shirts, waterbottles, buttons, and stickers, in hand, to give away to the lovely patrons of the Con and good times were had by all.