Concert-Going 101: Tips from an Usher

June 10th, 2010

One of the great things about our team is that there’s a healthy mix of backgrounds. Some of us are music and entertainment fans, while others are social media or programming enthusiasts. We all have different hobbies and I love learning about them. One thing we all share is a love for the city we work in. We’ve highlighted a few of our favorite parts in the past, but today we’re showcasing another side. Today’s post is for music fans and concert-goers.

Viva Futbol

June 4th, 2010

“Ole Ole Ole Ole!”

You might not be familiar with these words, but in one week this chant will take over the world. The World Cup comes around once every four years, and has earned the title of the biggest sporting event in the world. If we learned anything from the last world cup, over 700 million people will put everything on hold and lose their voices cheering for the World Cup Final.

One of the disadvantages of being a soccer, or rather, futbol fan in the U.S. is that we don’t fully feel the impact of the FIFA World Cup because soccer is not the dominant sport in our country. That is starting to change as more and more people from the U.S. join in the World Cup craze. With this post, I am going to take you through 80 years of World Cup history so you’re ready to chant with the rest of them during the 2010 World Cup.

We all speak marketing

May 28th, 2010

Marketing. It’s where I work at writeonglass.com. It’s where people hang out with wall balls and develop interactive events. It’s an area enclosed by a few walls and managed by a few people.

Or is it?

Yes, we have fun toys and develop interactive campaigns, but every word, image, or color that is published is marketing. The words here, the headers, the footers, the posts, the titles, and everything else that’s built into a product is a part of your marketing. Once it is published, and viewable by the world, your users will have another brand element to consider which helps them make a decision.

Take A Peek Inside Border Stylo

April 27th, 2010

Border Stylo might be a technology company, but we’re a creative bunch with unique personalities. That’s why we’ve made sure our workspace is comfortable, creative and fun.

I thought I’d take this opportunity to let you peek inside Border Stylo’s doors and see the place that has become our home away from home.

Should the CEO be worried? (Part 1)

February 9th, 2010

Napoleon was a prototypical CEO, one could argue, and I am sure many people secretly see themselves as his modern counterpart. One of the things he used to do (it was said) was to go amongst his soldiers disguised as one of them, to hear their conversations and observe their morale. I, of course, cannot disguise myself (or … can I?), but I do try to spend time with my “troops,” and sometimes I … see things. I thought I’d share some of these with you in my new Series “Should the CEO be worried?”

Old School

January 28th, 2010

Let me start by saying, I’m With CoCo. To those of you who have been living in a bunker below Mount Whatthewhat for the past month, Conan O’Brien is no longer the host of The Tonight Show. To those of you who have been living in a bunker below Mount Whatthewhat for the past year, Jay Leno is still the host of The Tonight Show. I’m not here to breakdown the parties involved, as that has been done ad naseum.

However, I did want to take pause to recognize how Conan ended his reign as host of the most storied franchise in television.

How a fish became a girl...

January 26th, 2010

Taking risks is scary. Every day, we analyze costs, risks, time, potential success, and a host of other variables, to balance the analytical and the creative. But, every once and a while, you see things that seem so insane, you’re not sure how they got past the number crunchers and risk analysts.

For me, that’s the movie Ponyo.

No Headphones Thursday

January 22nd, 2010

Fun fact: I moved to Los Angeles from Chicago for a job that I couldn’t tell people about.

As you can imagine, I get asked about my job a lot. Most people are naturally curious. Family members just want to make sure I didn’t run off and join a cult. My tech-savvy friends are especially interested, hoping they get first dibs. No matter the person, I always answer with “I love my job.” And I do!

Tear Down Those Cubicles!

December 8th, 2009

There’s not a moment during the day that I don’t become a little stoked by the many impressive personalities that surround me here at Border Stylo.

Honestly, I don’t like to dwell on it much because then I begin to think I’m too boring. But then I remember that I’m a movie trailer junkie who listens to mariachi love-ballads from the 1940’s and 50’s.

Food For Thought

November 19th, 2009

LA is known for people making big statements, after all our malls look like theme parks, but that’s not where our quirkiness ends. There’s an interesting phenomenon in LA that some people love while others only hate (I’m a lover, not a hater), and this phenomenon is the ‘gourmet’ food truck.

Team Building 2.0

September 10th, 2009

With companies hopping on the “Web 2.0*” train these days for the marketing, recruiting and customer service needs, you’d think they’d apply that knowledge to their team building strategies.