Social Media gets Sporty

June 24th, 2010

When most think about sports, “social media” is not necessarily the first thing that comes to mind, but don’t be fooled. Professional sports are not immune to the cult of the celebrity, and just as with Hollywood stars, fans want to have more and more access to their favorite athletes.

Thus, once untouchable professional sports stars are gaining followers beyond traditional media as they expand their digital presence and fan base. By removing their helmets, shoulder pads and baggy shorts, their real and uncensored selves shine thru Twitter, YouTube, and the blogosphere.