We all speak marketing
May 28th, 2010
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Marketing. It’s where I work at writeonglass.com. It’s where people hang out with wall balls and develop interactive events. It’s an area enclosed by a few walls and managed by a few people.
Or is it?
Yes, we have fun toys and develop interactive campaigns, but every word, image, or color that is published is marketing. The words here, the headers, the footers, the posts, the titles, and everything else that’s built into a product is a part of your marketing. Once it is published, and viewable by the world, your users will have another brand element to consider which helps them make a decision.
Now, don’t get me wrong, there are things you plan (your community outreach, your event presence) but there are also all of these organic marketing components that come from making something.
But, you need to be aware of what comes up and what you can seize. If your product is changing, or even if you just have a twitter account, you have an opportunity to really reach out to your audience. We believe that by considering everything as marketing, you also need to be aware that everything also needs to be honest.
You don’t start a social media campaign just to broadcast to your potential users in another form, you create it to start a dialogue, to engage. We like to have fun with our current users and our potential ones, we don’t just want to yell messaging at them, we want to sit down and grab a coffee with you.
Next time you’re looking at a product, even ours, think about where you see marketing and how every hand that touches something influences a brand. This kind of cohesive thinking is what leads to strong brands and marketing people can associate with…well, that and keeping things entertaining.
What do you consider marketing and what products or elements do you feel exemplify marketing being everywhere?
(image source)
Tagged with: marketing, Culture
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Author
Lindsey Rostal
Lindsey is our Director of Marketing. When she isn’t coming up with brilliant strategies, she can be found adding to her laserdisc collection. She is also the reigning Border Stylo ping pong co-champ.
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