Don't Fear The Tweeter
February 23rd, 2010
2I have immersed myself in the world of social media. There isn’t a day that goes by where I don’t tweet or check Facebook. Even when I try to have a technology-free day and disconnect, I’m still scheduling tweets and blog posts on the conversation calendar in my brain. It’s become so natural now; it’s a part of my routine. I wake up, check networks, go through Google Reader, search for and share interesting tidbits and start all over. It’s a viciously wonderful cycle that rarely ever leaves zeros on my alerts.
Because social media is such a big part of my life, I sometimes let my jaw drop when I learn that someone isn’t using it. Sure, I’m caught off guard when someone tells me they’re not on Twitter, but that isn’t what causes my jaw to hit the floor. We have been using social media for years, we just haven’t had a name for it until now. People are using it and not even realizing it. The only difference, other than the name, is that now we have tools available to track, measure and understand social media. That has created a change in the ways traditional companies manage their marketing campaigns.
Some companies have embraced the change and have initiated very successful campaigns:
Kodak – Kodak showed a very entertaining video yesterday at Gravity Summit. It showed how the company adapted to the changes in technology and how they’re ensuring they remain a constant, a must-have, in homes everywhere. How are they doing this? They’re tugging at your heartstrings. “Kodak is not selling cameras, it is selling emotional technology” – Jeffrey Hayzlett. People don’t take pictures, they capture memories. Emotional value increases when shared. Social media makes that possible.
Dominos Pizza – Another Gravity Summit presenter, Ramon DeLeon, showed us that he is a pizza guy who gets it. As he emptied his pockets on stage, pulling out three phones, two cameras, backup batteries and USBs, he reminded us to always be ready. You never know when you’re going to want to capture a moment. Ramon’s presentation was full of energy, passion and inspiration. In fact, it was so energetic that many found it difficult to keep notes! You can see the Twitter stream during his presentation (thanks to whatgives?!)
He is always connected and always engaging. He listens. He just gets it. If you’ve seen him at an event, you’ve seen him working a room, grabbing as many videos and photos with the attendees as possible.The most important things I took away from these two companies:
• Be ready. If you sign up for Twitter, Facebook, or a blog, be ready to create, communicate and connect. In social media, there is no end, but you can’t win until you get started.
• Social media didn’t invent criticism. People were talking about your brand long before these sites existed. Now you have a chance to get in on the conversation and make necessary changes. Users are the driving force behind your brand.
Get out there and join the conversation! No fear.
(image source)
Tagged with: social media, Conferences/Conventions
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Jennifer Beese
Jennifer is the Community Manager. When she’s not blogging or tweeting you can usually find her practicing stand-up comedy in front of her bathroom mirror.
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Thanks for the recap of Gravity Summit. My goal is to inspire others to take their actions to the next level and your blog helps spread that message. I know you had a BLAST at #Gravsum and I was very honored to have you attend as my guest.
@Ramon_DeLeon
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